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Setting your marketing budget for 2026-27 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/where-are-you-really-on-the-growth-curve monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/281f62e3-36d8-47f4-aa6c-1b8260591ea5/Where+Are+You+Really+on+the+Growth+Curve+SC+Blog+Image.png Blog - Where Are You Really on the Growth Curve? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/fd651799-d0ac-4379-bd4b-6f4efaf69399/Crossing+the+Chasm+Imagery.png Blog - Where Are You Really on the Growth Curve? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/b6eac9d6-6e58-4791-b393-e3d4ba70bc92/Where+are+we+on+the+Growth+Curve.png Blog - Where Are You Really on the Growth Curve? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/3667d0bc-65ac-4060-86e9-938114bd3212/SCR-20260223-jmrp.png Blog - Where Are You Really on the Growth Curve? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c88f34f5-d4ee-4e62-be2e-03b503d39222/Shorthouse_Helen_154-9975.jpg Blog - Where Are You Really on the Growth Curve? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/growth-curve-checklist monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/3667d0bc-65ac-4060-86e9-938114bd3212/SCR-20260223-jmrp.png Blog - Growth Curve Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/b6eac9d6-6e58-4791-b393-e3d4ba70bc92/Where+are+we+on+the+Growth+Curve.png Blog - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/the-new-rules-of-b2b-growth monthly 0.5 2025-10-09 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/716851cb-7a99-492b-99ef-d8be4421c857/The+New+Rules+of+B2B+Growth+%282%29.png Blog - The New Rules of B2B Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c88f34f5-d4ee-4e62-be2e-03b503d39222/Shorthouse_Helen_154-9975.jpg Blog - The New Rules of B2B Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/get-more-out-of-your-marketing monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/ff5704a6-5bd1-4a03-a940-75cd5720c2b6/Get+More+Out+of+Your+Marketing+%282%29.png Blog - Get More Out of Your Marketing (Without Doing More Work) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c88f34f5-d4ee-4e62-be2e-03b503d39222/Shorthouse_Helen_154-9975.jpg Blog - Get More Out of Your Marketing (Without Doing More Work) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/marketing-isnt-about-fluff-its-about-sales monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/fa758d84-83d2-4aa1-aafc-5ce00e9ee8c3/marketing-is-about-growth.png Blog - Marketing Isn’t About Fluff It’s About Sales. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/0d9598ce-76ac-41d3-9218-8b004944f145/Customer+Journey+%26+Funnel+Explainer.pptx.png Blog - Marketing Isn’t About Fluff It’s About Sales. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c88f34f5-d4ee-4e62-be2e-03b503d39222/Shorthouse_Helen_154-9975.jpg Blog - Marketing Isn’t About Fluff It’s About Sales. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/6-common-marketing-execution-mistakes-b2b-companies-make monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/6ccbc08a-2df8-45aa-a06f-7506906db6cd/The+6+Most+Common+Marketing+Execution+Mistakes+B2B+Companies+Make.png Blog - The 6 Most Common Marketing Execution Mistakes B2B Companies Make - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c88f34f5-d4ee-4e62-be2e-03b503d39222/Shorthouse_Helen_154-9975.jpg Blog - The 6 Most Common Marketing Execution Mistakes B2B Companies Make - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/common-marketing-strategy-mistakes-growing-b2b-companies-make monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/0916774c-bc02-4634-8040-a2f1c567fc19/helen+stop+sign.JPG Blog - 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Maximising LinkedIn Free for B2B Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/e6e806f6-f67f-45b7-827e-5c1f56c880d4/Shorthouse_Helen_154-9973.jpg Blog - Maximising LinkedIn Free for B2B Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/are-you-delivering-what-you-say-you-will-marketing-amp-sales-governancenbsp monthly 0.5 2024-11-20 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/ccc7c5ad-cec2-47bf-a261-af377b1579db/document-marketing-strategy-business-concept.jpg Blog - Are You Delivering What You Say You Will? 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Marketing & Sales Governance  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/how-to-maximise-your-events-and-sponsorship-investment monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/8784abe0-4228-446c-97fe-fbc93ecdc03c/Event+header+image.png Blog - How to Maximise Your Events and Sponsorship Investment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/events-and-sponsorship-checklist monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/25d5fdab-0c02-473c-819f-6c23f4671dec/Events+%26+Sponsorship+Checklist.png Blog - Events & Sponsorship Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/a-workation-in-bali monthly 0.5 2024-09-02 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/b9f3ce69-e522-4e65-89e1-7172ac9bec61/working-in-bali-2024.png Blog - A Workation in Bali - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/a4b91ef6-efcf-49d6-ace7-438566f18e80/working-in-bali.png Blog - A Workation in Bali - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/3adce11c-0475-40a7-8100-dd47e86285cc/bali-snacks.png Blog - A Workation in Bali - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/cb463777-85e2-4c5a-b092-dd2c93cd1eb4/outpost+bali.png Blog - A Workation in Bali - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/f9cdced7-7d12-43e8-a6ed-6f354cc24905/bali-temple.png Blog - A Workation in Bali - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c88f34f5-d4ee-4e62-be2e-03b503d39222/Shorthouse_Helen_154-9975.jpg Blog - A Workation in Bali - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/personas-template monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/ddc348e3-9a36-4e43-9308-0889c5fb5d52/Shorthouse+Consulting+Persona+Template.png Blog - Personas Template - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/quarterly-marketing-review-template monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/a57c0662-c1dd-45f1-a445-de337ffb9765/Quarterly+Marketing+Review+Template+1.png Blog - Annual and Quarterly Marketing Priorities Template - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/88a3bdb2-96a8-48d3-af62-b9a90d49b536/Quarterly+Marketing+Review+Template+2.png Blog - Annual and Quarterly Marketing Priorities Template - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/7964aec0-1285-4204-b18a-ee53efff52cb/Quarterly+Marketing+Review+Template+3.png Blog - Annual and Quarterly Marketing Priorities Template - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/go-to-market-gtm-checklist monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/a702e0fd-d44b-45cd-b7fa-5293c987f2b0/Go-To-Market+%28GTM%29+Checklist.png Blog - Go-To-Market (GTM) Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/how-to-nail-your-growth-plan-and-actually-get-results monthly 0.5 2024-09-30 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1720564243346-NJYSXXX4AO0INO2FBOP1/image-asset.jpeg Blog - How to Nail Your Growth Plan and Actually Get Results - As businesses continue navigating through the year, many of us are now armed with refreshed budgets and updated plans that come with the start of a new financial year. Or your year-end may be just coming up, so you are getting your plans and budgets ready. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/4c2ac04d-3048-46fa-877d-1ea18ca53709/download.png Blog - How to Nail Your Growth Plan and Actually Get Results - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/6e172501-c6bd-4343-b23e-bd9a2c9008a0/18742a153c70477abfa243c2f4de1954.png Blog - How to Nail Your Growth Plan and Actually Get Results - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/6a49b2f4-e806-426e-be09-5702e7263a7c/2714d595c78b420a9804fed66a0658a8.png Blog - How to Nail Your Growth Plan and Actually Get Results - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/832f695b-ec40-4bf5-adc7-5dea11dde56c/0660aa55df9545f090438888b6b7382e.png Blog - How to Nail Your Growth Plan and Actually Get Results - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/using-ai-in-marketing monthly 0.5 2024-08-12 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/490df843-be14-4d05-af6d-88d5834b2ade/85accfffe7ae4073bb81118bfe3323a6.jpeg Blog - Using AI in Marketing - TLDR A Tech Marketers Group (TMG) event discussing AI tools for marketers. This post is written about the experience of turning this event and the notes into a LinkedIn post. There were some surprising results I wasn't expecting. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/faef746b-49fc-4214-84c1-266cf6fabc37/f5a2bb0963b448ce96f78e6f90bd0cdc.jpeg Blog - Using AI in Marketing Leading two AI companies, Lucy is a passionate advocate for using AI tools to make a difference in your business in a way that is cost-effective and secure. I’ll get to the crux of the evening in a moment, but first I thought I’d share a little of the outcomes of my writing experiment. I prompted 3 tools to write the content for me using the notes I had scrawled during the session: Claude (free) Gemini (paid) ChatGPT (paid) It should be noted that I have used ChatGPT for some time, am relatively new to Gemini and haven’t used Claude before https://shorthouse.co.nz/blog/b2b-marketing-trends-for-scaling-kiwi-tech-amp-innovation-companies monthly 0.5 2024-08-12 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/28eef337-823e-4916-879b-eeaa70c7bc43/girl-shorthouse.png Blog - B2B Marketing Trends for Scaling Kiwi Tech & Innovation Companies. - This is NOT a Futures report! But, it is a selection of the interesting current and, not-too-way-in-the distant, trends which I have tried to pick as relevant to scaling Kiwi tech and innovation companies. The emphasis is primarily on marketing trends, along with some wider trends. What I’m trying to do here is distil what I’m seeing, what I have read and the conversations I have had with people in NZ and globally. I’m hoping this isn’t just a post for you to read and mumble “that’s interesting”, but it actually gives some practical prompts and steps towards incorporating into your business. https://shorthouse.co.nz/blog/do-you-have-a-marketing-engine monthly 0.5 2024-08-12 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717313437407-05D9RHP49KB69FVR8FEP/download+%281%29.jpeg Blog - Do you have a Marketing Engine? It’s that time of year when many of us are wrapping up our plans for the new financial year. Do you know what you are doing? Are your operations clearly aligned to your strategy? Have you allocated enough resources to delivery? How will you know if you are on track (or not)? https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/00a834d7-a079-4217-9ad1-559d928d7a6c/diagram.jpg Blog - Do you have a Marketing Engine? - Priorities So - where do you start? Rome wasn’t built in a day and sadly, neither is an effective marketing engine! Most of us live with the reality of a limited number of hours, people and budget. So it’s about prioritisation. What are you going to do? And importantly, what are you not going to do (yet / at all)? https://shorthouse.co.nz/blog/the-advantages-of-talking-to-your-customers monthly 0.5 2024-09-30 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/a38ebaa9-1244-45fe-a540-3f2c6c0fd27b/Talking+to+your+customers+-+Helwn+Shorthouse.png Blog - The Advantages of Talking to Your Customers. - The Advantages of Talking to Your Customers Have you noticed, sometimes something that seems like a no-brainer can be surprisingly absent! Imagine a world where your sales pipeline is robust, your brand is the go-to in your market, and word-of-mouth referrals are abundant. Prospects come seeking you out, and you're always two steps ahead, anticipating market shifts and innovating with confidence. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/263f5d18-a859-4b7f-a5d0-0c588d92a49a/13e63973496d48ec88f3b48b4d75fbad.jpeg Blog - The Advantages of Talking to Your Customers. - I believe that talking with your customers and prospects can make a real difference. And when I say ‘talk’, what I really mean is ‘listen’. Talking to your customers isn't just about sales, asking for confirmation of your next innovation, or resolving an issue; it's about genuine feedback and insight. You’re not asking a customer to say what they think they would do, or what they might buy, but stepping into their shoes and understanding their worlds. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/a38ebaa9-1244-45fe-a540-3f2c6c0fd27b/Talking+to+your+customers+-+Helwn+Shorthouse.png Blog - The Advantages of Talking to Your Customers. - Need more convincing? CB Insights analysed start-up failures and found 35% failed due to the lack of market need, the second highest cause of all failures CEB found that customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t The Content Marketing Institute found that 56% of businesses that used personas for content marketing achieved higher quality leads, and 36% saw shorter sales cycles According to DemandGen, using buyer personas can reduce the cost of customer acquisition by 14% and length of the sales cycle by 10% Rob Holland of Feedback Loop claims that 85% new products fail due to a lack of customer testing (Forbes) More than 91% of dissatisfied customers will leave without complaining (ThinkJar). Talking to customers can help you understand what you're doing right and what needs improvement before it's too late https://shorthouse.co.nz/blog/webinar-talk-to-your-customers-tech-marketers-group-nz monthly 0.5 2025-10-14 https://shorthouse.co.nz/blog/talk-to-your-customers-ebook monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/a38ebaa9-1244-45fe-a540-3f2c6c0fd27b/Talking+to+your+customers+-+Helwn+Shorthouse.png Blog - Talk to Your Customers eBook. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/donald-millers-storybrand-book monthly 0.5 2024-09-20 https://shorthouse.co.nz/blog/start-with-why-ted-talk-from-simon-sinek monthly 0.5 2024-09-20 https://shorthouse.co.nz/blog/crossing-the-chasm monthly 0.5 2024-09-20 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/8113012d-5d6e-4467-9fbe-c77795d7b1ec/61329.jpg Blog - Crossing the Chasm. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/the-mom-test monthly 0.5 2024-09-16 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/bc91dc20-fdaf-4569-a7a4-6e90543af150/The+Mom+Test+Book+Cover.png Blog - The Mom Test by Rob Fitzpatrick - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/do-one-thing-well monthly 0.5 2024-08-12 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717314849602-WM8HIHMYKIWYZZRHQ7JX/download+%287%29.jpeg Blog - Do one thing well! - Are You Being Effective and Making an Impact, or Busy Busy? One of the things I've been talking with a number of clients about recently is to focus on BIG ROCKS! Or how we can do #morewithless. A temptation for a lot of us is to think we're 'doing marketing' by having regular social media posts or writing blogs. Whatever comes to mind, or seems most relevant, but it's good we have a presence. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/879a9a7b-0974-4736-b63b-74f081916b59/5f5e3f7fdfca445aadd88826d9fe9f93.jpeg Blog - Do one thing well! - For others I speak with - the thought of having to think of something new for each piece of marketing tactic is overwhelming and means what they are doing is intermittent or not at all. Instead, I try and encourage you to think about what I call, BIG ROCKS. That is, key themes, activities, or insights. Just ONE at a time. Use something that could be impactful and set your business apart - in the eyes of your customers. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c38d00f6-40ea-435c-9976-159dfebf3fe3/f511cf443d8841c8a1f7eb27828bb0d3.jpeg Blog - Do one thing well! - Supporting activities: Social media posts highlighting key issues and opportunities from the e-book, plus facts and figures from reputable sources Case study/ies with clients who have used your software; added to your website and on your socials Blog posts that dive into one element of the ebook at a time; added to your website and shared on your socials Webinar when you talk through the key points of the ebook and a case study; promotional activity to support this Newsletter sharing the ebook, case study and webinar https://shorthouse.co.nz/blog/b2b-selling-is-not-all-about-logical-decisions monthly 0.5 2024-08-12 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717315037530-3EH9WHAQW28ID2HKZ8YW/download+%284%29.jpeg Blog - B2B Selling is Not All About Logical Decisions - "The Feeling" The TV programme 'Location, Location, Location' is one of my go-to happy places. My husband and I like snuggling up on the sofa to watch it as our guaranteed chill-out. We know what we’re going to get and it entertains us both equally, without the endless debate about what to watch - what we each want to really watch, rather than what we think will be acceptable to the other one! I’m talking about the UK version, of course - the one with Kirsty and Phil… their dynamic of friendly-competitive banter is pure TV gold! https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/ccc88bbb-f219-4ea1-83f2-8f03e07c4ecf/21da1467ae0e408589b6c8edca2d73b1.jpeg Blog - B2B Selling is Not All About Logical Decisions If you’ve never seen an episode, they help a pair of house hunters who have usually had a long road of failed house hunting, disagreements and wish-lists that don’t match their finances! Kirsty and Phil take them around three houses and help them reach an all-important compromise, giving them confidence in their decision. Finally, the couple decide on the perfect house and Phil and Kirsty help them buy it. It’s interesting that, despite the fact that some of these searches have often been going on for a very long time and the requirements are very precise, when they find THE house, it’s often not at all what they had originally asked for. Or when they have been shown something that meets their exact criteria, they often don’t buy it, as they “didn’t get the feeling.” I was thinking about this recently when I read an article that talked about how you need to understand the mentality and emotions of how buyers make purchasing decisions…. but only when you are talking about consumers. The author stated that business purchases are made with logic only. https://shorthouse.co.nz/blog/do-you-have-sales-tools-that-arent-selling monthly 0.5 2024-06-13 https://shorthouse.co.nz/blog/sales-in-a-tough-environment monthly 0.5 2024-08-12 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717315208575-23RBU7BWR02RANUJ0FE5/download+%2812%29.jpeg Blog - Sales in a tough environment We’ve been talking about recession all year - are we, aren’t we? How deep? How long? New Zealand versus other countries…. I recently shared research from the RAIN Group showing that sales cycles appear to be slowing down - highlights here. It’s not an increase in LOST deals, but an increase in NO DECISION. https://shorthouse.co.nz/blog/five-steps-to-creating-marketing-content-which-sells monthly 0.5 2024-06-13 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c91bc002-19d3-4835-9365-97a969c0932c/f7bdbf35cde6464fbd14830235a05648.jpeg Blog - Five Steps to Creating Marketing Content Which Sells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/experimenting-with-ai-in-marketing monthly 0.5 2024-06-13 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/bc0ecdf3-c8ff-4f73-9603-ec60dfe992a8/339ca42d9ea04c8d96ba628a505521c0.png Blog - Experimenting with AI in Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/c9b29b92-6ac4-4e62-b786-639e4738e7c9/d10dbb802e5a462ab116d39183a2e945.png Blog - Experimenting with AI in Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/b5c03189-cfb0-45a1-81a5-a0349636284b/71dd1c390a4d4dd7b5eebf2604714470.png Blog - Experimenting with AI in Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/aligning-sales-marketing-and-product-teams-around-your-customer monthly 0.5 2024-08-16 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717319779207-BDZU1CBP2OK12O5FE9UP/download+%281%29.png Blog - Aligning Sales, Marketing and Product Teams Around Your Customer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/the-future-of-tech-marketing-tmg-conference-2023 monthly 0.5 2024-06-13 https://shorthouse.co.nz/blog/marketing-in-a-recession-examples monthly 0.5 2024-06-13 https://shorthouse.co.nz/blog/squirrel-or-spend-the-recessionary-marketing-dilemma monthly 0.5 2024-06-13 https://shorthouse.co.nz/blog/ai-scared-or-excited monthly 0.5 2024-06-02 https://shorthouse.co.nz/blog/are-we-in-for-a-recession-tighten-your-sales-amp-marketing-growth-activity monthly 0.5 2024-06-02 https://shorthouse.co.nz/blog/tramping-is-just-like-running-a-business monthly 0.5 2024-06-02 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717318444274-B7C0PE8P3CBXJNQ40AEY/51782942d328498583c2924af8dc5fad.jpeg Blog - Tramping is Just Like Running a Business! https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717318463127-4657VJL2ZYCWB8C5FBWN/e3a0d8ef308c413e84e24362ae407cb8.jpeg Blog - Tramping is Just Like Running a Business! https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717318479570-ZJXOGTRVHKLM0PI09RGL/d2d9d80e008f477a9713f2fa19ee93c9.jpeg Blog - Tramping is Just Like Running a Business! https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717318477367-U32FBYD317CY1I77SKOK/a412ffae0d7249408eb18c175dbac02a.jpeg Blog - Tramping is Just Like Running a Business! https://shorthouse.co.nz/blog/what-is-a-vcmo-amp-when-you-might-need-one monthly 0.5 2024-06-02 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/b3145d71-aa4d-4c35-91de-e7e702bcfec5/aff6376a1ed74b4f81ad8c35a1ceffaf.jpeg Blog - What Is a VCMO & When You Might Need One? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/actions-lead-to-objectives-or-do-they monthly 0.5 2024-06-02 https://shorthouse.co.nz/blog/how-are-you-performing-a-marketing-audit-for-sales-growth monthly 0.5 2024-06-02 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/4c2ac04d-3048-46fa-877d-1ea18ca53709/download.png Blog - How are You Performing? A Marketing Audit for Sales Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://shorthouse.co.nz/blog/want-to-attract-more-staff monthly 0.5 2024-06-02 https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717319262530-T4R1Y8COIV71A3VN3KYB/1ef5aeba9da54d26b62ef253ff32d5f4.jpeg Blog - Want to Attract More Staff? https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717319262997-36YMISOHWIS6WPVSHDTB/ac081f10623c498c99f4740ab1ac146b.jpeg Blog - Want to Attract More Staff? https://images.squarespace-cdn.com/content/v1/6601f5b72ed8406753c9b79a/1717319266224-E5AOLV5HBQ69R4YPH8P9/fd192d67141b427eaaee0bcd0d8c6775.png Blog - Want to Attract More Staff? https://shorthouse.co.nz/blog/are-you-ignoring-me monthly 0.5 2024-06-02 https://shorthouse.co.nz/blog/work-on-your-business-5-steps-to-make-it-happen monthly 0.5 2024-06-02 https://shorthouse.co.nz/blog/too-busy-for-marketing monthly 0.5 2024-06-02 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