B2B Marketing & Sales

Helping growing B2B tech & services companies build a marketing & sales growth engine that scales as you grow

It can be frustrating for you as a leader, but it can also be expensive, holding you back with ineffective activities, wasted budget and teams that are not fully functioning.

We help B2B tech and services companies

  • Set a clear direction that aligns with business goals

  • Build systems and processes that scale

  • Create a cadence of marketing and sales that actually delivers

Are you growing your B2B business, but know your marketing and sales is not fit for purpose as you scale?

Working with us you get

A clear Growth Plan tailored to your goals 

A Growth Strategy with 3-5 key strategic priorities

90-Day Quick-Win Plan

A regular cadence of marketing that builds traction

An approach that is ‘right size’ for your business today and can grow as you scale

Hands-on support to drive execution and implement the plan, giving you a short-cut to results

Start with a Growth Plan

So you know what to focus on, and can execute with confidence.

Growth Plan

Is this what growth looks like in your business right now?

Do any of these sound familiar?

You’re not alone - it’s what many of our clients have said:

  • Our sales pipeline is non-existent, lumpy, or with poor quality leads 

  • We want to grow faster, but don’t yet have the systems in place which we need

  • We are entering and new market / launching a new product & know we need a new approach

  • We are frustrated by ad hoc marketing which is not actually delivering (or at least we don’t know if it is or not)

  • As a leader, I want to move beyond wearing the sales and marketing hat but keep getting pulled back into it

  • Our sales and marketing activity is disconnected - our sales people (person) is not working as efficiently as they should be, we’re not nurturing leads and missing opportunities

  • We have had people (in-house or externally) to deliver marketing before, but it’s never quite worked and we feel burnt, or underwhelmed, but I’m not entirely sure what to do

  • We struggle to translate our technical-speak and value to customers and prospects in a way that resonates with them and has them knocking down our door

Growth Plan

Let’s build your growth engine

If you’re committed to growth but not sure how to build for sustainable scaling — let’s chat.

We’ll talk through your challenges, goals, and how we can work together to build a marketing and sales approach for your business in this exciting next stage of growth.

Book a free Growth Gap Call

We work with B2B tech and services companies who:

  • Are already successful

  • Have made a strategic decision that growth is a priority

  • Sell high-value, low-volume offerings

  • Rely on a personalised, consultative sales process

If this sounds like you - let’s chat. We promise - this is a non-salesy call, but a good chance to see if we are right to work together.

Who we work with

Read our Case Stories

Choose your next step

Wherever you’re at — we have some options to help you move forward:

DIY

If you want to go it alone - there’s plenty of useful tools, articles and how-to-guides on our Resources Page

View Resources

Not sure

If you are unclear about your next steps, but not ready to talk - start with our free Marketing Audit and diagnose what is holding you back - you can then decide if DIY is best for you, or you need help.

Start Marketing Audit

Ready to go

If you are ready to grow faster and more confidently - start with a Growth Plan and build for the future of your business.

Create Growth Plan

  • Helen has played an instrumental role in developing our marketing function, and her contributions have been invaluable.

    Steve Lowery, MyITManager

  • I now have a feeling of being in control of marketing - we’ve got a plan and I am clear about WHAT we should be doing and WHY.

    Kieran Sutherland, CIC Financial

  • You bring clarity without the fluff, really listen, and help me move things forward in a way that fits me and my business. I’d recommend you in a heartbeat to anyone who wants practical support that’s thoughtful, personal, and actually makes a difference.

    Beth Park, Onsite Insight

  • We had no strategy. And I think that's the biggest bit… helping us to generate a strategy of where we would like to go, which areas do we want to get into. What do we have to do to get into that market? You helped us develop actions and deadlines …that we can act on

    Joanne Kelly, Principal, Pynenburg-Collins Architects

  • Helen has been a god-send for sorting through my thoughts, goals and commercial activities. It is amazing what a professional set of eyes can view inside your own business..... I would personally recommend Helen

    Leon Mooney, MD, Works

  • We can't underestimate the help that Helen's given us, creating building blocks and pushing us forward

    Jamie Unsted, Director, myIT manager

  • Helen.... quickly understood our business challenges and competitive landscape; got great insights from our customers and provided an actionable framework. 

    Heidi Griffiths, Principal, Crescent Recruitment

  • ...she designed plans and processes that will guide us in implementing our strategy for the years to come.

    Mariann Matai, GM South Island, Catalyst IT

  • Through the help of Helen we are streets ahead of where we were before

    Andrea Smith, Director, Focus Technology Group

  • Helen’s focus and relentlessly positive approach has helped us clarify our value proposition from the clients perspective

    Steve McCrone, MD, AGLX

  • Thanks to Helen, our communication became more regular, and our messaging became more consistent and client-focused

    Doug Maarschalk, Principal Consultant, AGLX

  • Helen brought clear skills and energy... She straddles the tactical and strategic elements of marketing with ease

    Sarah Heal, Founder, Information Leadership

  • Helen was extremely helpful, patient & skilled at facilitating our marketing strategy and identifying other initiatives.

    Director

  • She was great at helping pull out, and refine ideas and providing the overall structure to our marketing which we didn't have before.

    Kieran Sutherland, Owner, CIC Financial

  • Working with Helen was vital to get a clearer picture and guide me forward.

    Serena Mayen, Owner, Modern Design

  • It has been great to have Helen providing structure for us in our newly implemented marketing process.

    Matt Peacey, Director, Fundtap