Tactics aligned to business goals.
How We Work
Marketing is more than just tactics and activities.
Many organisations (and marketers) focus just on the tactics. But being busy, doesn’t necessarily mean you’re doing the RIGHT things and driving your business objectives.
That’s where we’re different.
We take a 'strategic’ approach to marketing - making sure you’re doing the right things and aligning activity to your business objectives.
We’re also not just about creating a plan. We are focused on taking action - helping you and your team deliver.
If you crave an effective marketing & sales function that’s fit for your business today, and will scale as your business grows, you need to build a ‘marketing machine’.
We use a simple framework with these 4 key areas to help us build a marketing machine for your business.
We start by focusing on your strategy to make sure we’re doing the right things; we look at what systems, processes, people and resources are needed, and we help identify the right tactics and activities. We are known for having a pragmatic approach; taking an approach that fits in your business needs.
Strategy & Direction
Ensure you're doing the right things to support business objectives, including:
Understanding your business objectives and how marketing and sales are going to get you there
Really understanding your customers and their needs - who you are selling to, why they want to buy
Developing your messaging and story - what you are selling and what sets you apart as different, or special in the market; your thought-leadership positioning
Creating a realistic action plan to deliver
Accountability and delivery oversight
Systems & Processes
Build the machine, so that what you are doing is repeatable and scaleable. This is about the tools, as well as how you use them and includes:
Developing your customer journey
CRM (customer relationship management) use
Marketing activity calendar
Metrics and measures
Governance and accountability
People & Resources
Ideas are one thing, but how we make it happen - tools, people and budget.
Manage, upskill or recruit
Agency or contract management
Budget setting
Sales and marketing tools - proposals, sales decks, templates, collateral, investment memorandum etc.
Tactics & Activity
The visible stuff! This is about delivery and execution. We’ll also find smart ways to maximise ‘bang for buck’. What we do depends on your business needs, but may include:
Website, SEO, keywords
Social media
Case studies
Content for thought leadership, blogs, videos, e-books
Webinars, conferences and events