Accelerate your growth.
The approaches that worked well to get you here, such as relying on founder relationships, word of mouth and tactical marketing, will not work in this phase.
You need a different approach - one that enables you to scale sustainably.
We help B2B organisations build a ‘Growth Engine’ that delivers business outcomes and enables you to grow with confidence, including:
Building a consistent approach to lead generation and stronger pipelines
Aligning sales and marketing activity with your business goals
Increasing brand awareness
Growing sustainably - so you can scale effectively and with confidence
Our framework reduces guesswork, prioritises what matters, and sets you up for success — whether you’re entering a new market, launching a product, or increasing sales of your core services.
Clients tell us it accelerates their path to growth.
Your business is on a growth path.
To scale effectively you need to build an effective “growth engine.” Every business starts in a unique place & has a different objective, so we start with a Growth Plan. This is especially designed for B2B tech and services companies that want clarity, direction, and an actionable roadmap that really delivers growth through effective sales and marketing.
Growth Plan
What’s included?
Marketing Audit which identifies where you are against our growth framework
Tailored workshops:
Growth Goals & Differentiators
Dream Client Profile
Sales & marketing activity, including quick wins and next steps
Competitor snapshot (up to 3 competitors)
Stakeholder debrief with priorities and next steps
Outcomes
At the end of the engagement, you get a clear Growth Plan tailored to your goals, including:
Current state, key constraints, and the key focus areas to help you grow
A Growth Strategy
Agreed growth goals
3-5 key strategic priorities
A Growth Playbook
Differentiated company messaging
Dream customer messaging
90-Day Quick-Win Plan
With us by your side you will get
A clear pathway to your own scalable and sustainable growth engine
Confidence in what to focus on now
Clarity on where you’re headed and why
A practical plan to get there
Delivery timeframe
Engagements usually last about 1 month - depending on how fast (or slow) you want to go.
Investment
The investment is only $6,950 + GST.
Create lasting change for your business that continues delivering value long after implementation
If you want to find out how to accelerate your growth through a Growth Plan, book a time for a call.
We promise this is a no-pressure, non-salesy chat where we can both talk through options and can see if a Growth Plan will work for your business and if we want to work together.
If the written-word is more your thing - feel free to email directly
Next Steps
Choose the right level of support to implement and scale
Growth Traction
For teams who want to move beyond ad-hoc activity and grow at a steady pace.
Outcome: You’re up and running, with regular activity, early traction, and confidence that it’s working.
Growth Builder
For organisations looking to scale systematically. This is about setting you up effectively for long-term growth.
Outcome: You’ve built a rhythm that works – you’re generating leads and know what’s driving growth
Growth Accelerator
For businesses looking to accelerate growth – such as launching new products, entering new markets, or post-funding growth.
Outcome: You have a strategic growth engine in place – aligned, accountable, and scaling at pace.
Once you have your Growth Plan you are free to implement it yourself, or work with us to implement. We offer structured delivery support to match your growth stage and ambition.
These engagements typically last 6-18 months, depending on your business and what you are trying to achieve. We run 90-day plans so each stage has clearly agreed outcomes.
Rather than a one-size-fits-all approach, together we choose an approach that is right for your organisation and current growth stage.
Ready to get your business growth going?
Book a free 30-minute Growth Call to find out how to set your business up for sustainable and ongoing growth.
Something else?
If you are a B2B tech or services firm who needs marketing or sales support and don’t see what you want here - feel free to get in touch.
Shorthouse Consulting is also registered service provider to the Regional Business Partner (RBP) Network and you may be eligible for funding support for coaching and training. Find out more at www.regionalbusinesspartners.co.nz, or call Helen on 021 900335.
Client feedback
Don’t just take our word for it, read what our clients have said about working together.
Frequently asked questions
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The Growth Plan is a fast deep-dive designed to give B2B tech and services companies a plan which aligns with your business priorities. It helps clarify goals, prioritise focus, and build a roadmap that connects marketing and sales directly to business results. You get a clear plan of action which is ready to implement.
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The Growth Plan is ideal for CEOs, founders, and leadership teams of growing B2B companies — especially those in the messy middle stage of scaling.
It is particularly suited to organisations where there is a low-volume, high value offering that involves a personalised sales approach.
If your business answers YES to any of these questions, the Growth Plan is for you:
Your sales pipeline is non-existent, lumpy, or has poor quality leads?
Do you want to grow faster, but don’t yet have the right systems in place for this stage?
You are entering and new market / launching a new product & know you need a new approach
You are frustrated by ad hoc marketing which is not actually delivering?
As a leader, are you still wearing the sales and/or marketing hat, which is stopping you focusing on other key areas that need your focus?
Is your sales and marketing activity disconnected, meaning sales activity is inefficient?
Have you tried marketing before and been burnt, or underwhelmed?
Do you struggle to translate technical-speak to customer-speak?
Are you focused on this next growth stage, but not sure where to start?
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We’ve found the most success comes when we go through these simple stages to help you get a fast outcome of priorities and next steps:
Briefing with your CEO/founder
Marketing audit using the Shorthouse Consulting Growth Framework
Competitor review (up to 3 competitors)
Tailored workshops which give you clear:
Growth Goals & Differentiators
Dream Client Profile
90-Day Quick-Win Plan
Stakeholder debrief with priorities and next steps
This stage does not include the implementation itself, but does give clarity on who, what and how this next step will happen.
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The full Foundation Growth Plan takes approximately one month to complete, depending on your team’s availability for the workshops and reviews.
This is deliberately meant to be a fast path to clarity for leaders
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Your investment is NZD $6,950 + GST. This includes all workshops, audit and competitor reviews. Most importantly - it gets you the outcome you need - a roadmap to growth, with clear priorities and an action plan.
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A plan is only as good as your ability to execute.
We are very focused on action. You may want to take the Plan and deliver it yourself, but we have found most businesses need some level of support to ensure they deliver effectively and get the results they want.
Rather than a one-size-fits-all approach, together we choose an approach that is right for your organisation and current growth stage, such as:
Growth Traction – for organisations wanting to get consistency of marketing and to build capability
Growth Builder – for those wanting reliable execution and scalable systems that drive sales
Growth Accelerator – for businesses launching new products, entering new markets, or scaling fast
Each one helps you bring your plan to life and build momentum - getting you to where you want to be.
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Yes and no!
The Growth Plan is about setting direction and not jumping into tactics without knowing what is needed.
During the execution phase we act as your growth partner and can work alongside your team (or agency), help you recruit in-house, or provide ‘plug-in’ marketing from our team of partners.
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Absolutely. We love working with your existing internal marketing and sales teams. Our approach is designed to complement your existing team, not replace them - whether they are inhouse employees, sub-contractors or agency partners.
We help ensure everyone is working toward the same strategic goals with clearly defined objectives, roles, messaging, and cadence.
If you don’t have an existing team - we can help do the work too.
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It is important that you are confident that the Growth Plan and activity is working.
From day one, we link marketing to your business objectives.
The Growth Plan is all about getting a clear direction and knowing what to prioritise to make the biggest impact
The next step is to execute.
We work in 90-Day Plan ‘sprints’ so that at each stage we are all in agreement of what needs to be done.
You’ll quickly gain visibility and confidence that your business growth engine is being established and what is being focused on at each step of the way.
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Every business has different business objectives and goals, so results will be tailored to your growth goals.
Our clients have achieved:
Accelerated growth
Increased confidence that they are doing the right things
Ability to provide leadership to their team
Sales & marketing that is geared up to effective delivery
Clear messaging that resonates with ideal customers
Lead generation from the right-fit prospects
Increased brand awareness
Better alignment between sales and marketing teams - meaning sales activity is more effective
Increased confidence in decision-making and internal delivery
Check out our Customer Case Studies for more details
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You’ll work directly with Helen Shorthouse to create your Growth Plan.
Helen has over 25 years of experience in B2B marketing and sales, especially working with technology and services companies. She is known for being commercially minded and pragmatic - meaning she is quick at understanding what your business needs to achieve and how to make it happen.
During the execution phase we work across the team, matching what is being done with the best person to support you. All work is overseen by Helen.
You can see more about Helen and the team on our About Us page
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It’s easy to start. If you are ready to go - phone Helen on 021 900335, or email helen@shorthouse.co.nz.
Most people want to start with having a conversation. We suggest we start with a free 30-minute Growth Call. We’ll talk through your business goals, current challenges, and whether the Growth Plan is the right starting point for you. We promise this is not a hard sales call, but a chance for us both to check out if we are a good fit. We only want to work with businesses we think we can add value to. -
Many marketers only focus on the tactics, meaning you end up with lots of stuff going on, but it doesn’t really connect with what you’re trying to achieve.
Some consultants only focus on the plan, but you need to be able to execute and make it happen.
At Shorthouse Consulting, it starts with your business objectives - what are you trying to achieve?
We combine strategic planning and a commercial mindset (yup - we know marketing is about sales). This is combined with an action-focus and hands-on execution support to ensure your marketing and sales activities consistently deliver.
This means you can be confident you are not just doing the right things, you are doing them in the right and most effective way.