Marketing leadership that delivers.
Our Services
We provide leadership and scale for B2B tech and innovation companies.
Sometimes your sales pipeline needs a kickstart, or you are struggling to communicate a technical sell.
You may be new to marketing and need direction, or wanting to change from an ad hoc approach.
Or you may be going through a step-change in your business - a new product, new market, new positioning, or a new type of customer and you want to do it right.
One-off strategy
Coaching
Advisory
Fractional CMO (Chief Marketing Officer)
Get Your Marketing Plan
Need help to make sure you're DOING THE RIGHT THING in marketing, but want to implement it yourself?
Ensure a strong link with business objectives
Clarify your USP (unique selling proposition), ie what makes you stand out from the crowd
Understand your customers & how to engage them to buy from you
Develop a marketing action plan - digital & traditional
Playbook “how we do it here” - a summary of our agreed approach including marketing strategy, messaging, customer personas and the marketing plan
Delivery: Get your marketing plan now - options start at only $5,500. For more info click the link.
Marketing Leadership
For companies who have someone to do the marketing work, but they need DIRECTION AND SUPPORT. We work with you to build capability and confidence & help set you up for success.
Marketing Plan plus +
Ongoing coaching to help implement actions
Establishment of planning & review cycle
Identify the right metrics
Integrate with sales
Delivery: coaching, marketing meetings and reporting, plus calls & emails between sessions. You're never on your own.
Ad hoc, or get certainty of budget with a retainer from $1,550 month
Fractional CMO (Chief Marketing Officer)
For companies who just WANT IT DONE - get your own Fractional CMO.
A Fractional CMO becomes part of your team - providing leadership, oversight and making sure things get done, without you having to worry.
Marketing Leadership plus +
Your own in-house CMO, part of your senior team
Ownership of marketing plan & budget
Oversight and management of all your marketing activity to ensure it is delivered on time and on budget
Working with your existing delivery team (in-house or external) or bringing in external capability as needed
This is a great option for those who are in a growth phase but don’t quite have the scale or budget yet for a permanent full-time resource.
Delivery: Get a marketing leader on your team to help you hit your objectives.
Ask about ad hoc rates, or monthly retainer from only $1,550 month. Click the link to find out more.
Extra Marketing Oomph
Need a bit of extra firepower or resource? Talk with us about how we can help you deliver your marketing activity:
One-off or ad hoc projects, including campaign planning, case studies, content creation, investment pitches, employee brand-building & recruitment, or review your proposals
Accountability - sometimes you just need holding to account; review and check-in sessions to keep you on track.
From only $599/month - click the link to learn more.
Marketing & Sales 101 - basic training to get you quickly up to speed, one on one or group training
Shorthouse Consulting is a registered service provider to the Regional Business Partner (RBP) Network and you may be eligible for funding support for coaching and training . Find out more at www.regionalbusinesspartners.co.nz, or call Helen on 021 900335.