Marketing resources for growing tech & innovation companies.
Browse the latest blogs and resources from the tech marketing experts at Shorthouse Consulting.
Donald Miller’s Storybrand book.
A short summary video here of Donald Miller’s Storybrand book - on how to make your customer the hero of your messaging.
Start With 'Why' - TED Talk from Simon Sinek
It is an oldie, but a goodie and focuses on keeping your customer at the heart of your messaging. There is a short version and a longer version.
Crossing the Chasm.
This book is essentially an ABC of tech marketing and has many words of wisdom for those in the early and scaling stages.
The Mom Test by Rob Fitzpatrick
How to talk to customers and learn if your business is a good idea when everyone is lying to you.
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