The Mom Test by Rob Fitzpatrick

Written By Helen Shorthouse

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

This is a great book for anyone wanting to do customer interviews - whether it is initial market validation or any form of customer feedback.

It’s an easy read and will stop you trying to ‘sell your idea’ but listen to feedback neutrally!

Get a pdf of the book here.

Watch The Mom Test video here.

Helen Shorthouse
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