Free B2B Growth & Marketing Audit
Build the marketing engine your business needs to grow.
Take your free 10-minute Growth & Marketing Audit to uncover gaps in your sales and marketing, get clarity on your priorities, and see where to focus for the biggest impact to your growth.
Why take the B2B Growth & Marketing Audit?
Growing a B2B business is challenging, especially when you are trying to scale.
You’re growing beyond word of mouth, you’re having to let go of delivery to others and you need to build systems and processes as you scale.
In addition, shifts in buyer behaviour and tighter budgets mean you cannot afford to waste time or money on activities that do not move the needle.
The B2B Growth & Marketing Audit helps you cut through the noise and focus on what matters:
Identify gaps in your sales and marketing strategy
Understand what will drive the best results right now
Get practical recommendations you can act on immediately
Share insights with your team to align on next steps
How the B2B Growth & Marketing Audit works
It is simple, quick and free.
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Score a series of questions about your business
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Get a tailored report outlining the gaps in your marketing and approach to growth
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Use the insights to prioritise, plan, and grow your business
What’s included in the audit
The B2B Growth & Marketing Audit covers the four essential parts of your B2B growth engine:
1. Strategy & Direction
Do you have a marketing strategy, and is it aligned with your business goals? Is your messaging crystal clear to your target customers and shows the value you offer?
2. Systems & Processes
What systems and processes support your growth activities? Are they sustainable as you scale? Are your sales & marketing working effectively together?
3. People & Resources
Do you have the right people in your Growth Team (sales & marketing)? Do they have the tools in place to help them be efficient and support business growth?
4. Tactics & Activities
Are you doing the right activities to drive outcomes that deliver to your business objectives, or is your marketing just a series of tactics? Are you leveraging your activities across channels and repurposing effectively?
Who is the B2B Growth & Marketing Audit for?
The B2B Growth & Marketing Audit is designed for business leaders and marketers in New Zealand who want to:
Create a consistent sales pipeline.
Ensure you have systems and processes in place to support your business as you scale.
Focused on growth, but not sure where to start.
Feel confident your sales and marketing engine is working effectively.
If you are asking questions like “How do I grow my business?” or “What should I focus on in my B2B sales and marketing strategy?” — this audit is for you.
Trusted advice from B2B experts
This audit was created especially for businesses like you.
Shorthouse Consulting partners with CEOs and leaders of B2B tech and services companies who are ready to grow. We exist to help you sell more through smarter marketing & sales and have a particular sweet-spot for helping teams where there is a low-volume, high value offering that involves a personalised sales approach.
Founder, Helen Shorthouse has worked in B2B marketing and sales for 25+ years and knows what it takes to grow a business successfully.
At Shorthouse Consulting, it starts with your business objectives - what are you trying to achieve. We have worked with dozens of New Zealand businesses to accelerate growth.
Ready to grow smarter?
The audit is free, only takes 10 minutes, and could change the way you think about your approach to business growth and marketing.
Frequently asked questions
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Around 10 minutes. It may be a little longer or shorter depending on how much time you consider each question.
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Yes. No hidden costs. It’s been put together with a genuine desire to help businesses understand what they need to do and get on with doing it
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Your answers are confidential and will not be shared with others. We might at times use or publish aggregated data from the audit. However, we will never identify individuals or organisations that have taken the audit and contributed to the aggregate data.
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Yes.
You can either send them a copy of your final report, or you can send them their own link so they can complete their own audit. We actually recommend this approach as it’s a great way to understand where you align and where you may have different perspectives. It sometimes leads to surprising results and really great discussions.
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Start with the B2B Growth & Marketing Audit to identify gaps and priorities. Once you know where the issues are, you can focus your time and resources on the areas that will deliver the biggest impact.
If you have more questions or need a bit more help - book a FREE 30-minute Growth Gap Call.
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The B2B Growth & Marketing Audit has been especially developed for businesses looking to grow by putting in place a marketing and sales approach that is sustainable for businesses as they grow.
It highlights where you are already performing well and where the opportunities are across the whole Growth Engine, not just your tactics. With that clarity, you can make smarter decisions, prioritise activity and focus where you will see the fastest returns.
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The best approach to growth is to recognise that marketing is more than just tactical activity.
Businesses who want to scale need to build a scalable Growth Engine. This should connect four key areas: Strategy & Direction, Systems & Processes, People & Resources, and Tactics & Activities. The B2B Growth & Marketing Audit is designed around these four pillars, so you can see how well each is working in your business and where to improve.