Marketing resources for growing tech & innovation companies.

Browse the latest blogs and resources from the tech marketing experts at Shorthouse Consulting.

Helen Shorthouse Helen Shorthouse

Setting your marketing budget for 2025-26

It’s that time of year when business leaders are trying to put the finishing touches to their strategic plans and budgets for the 2025-6 financial year, but it can often be challenging to know where to start when setting budgets.  

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Helen Shorthouse Helen Shorthouse

Growth Catalyst Workshop Reflections

I recently ran a one-day marketing workshop helping a variety of businesses who want to grow.  It was all about building a marketing strategy AND being able to effectively implement it.  

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Helen Shorthouse Helen Shorthouse

Marketing Audit Checklist.

The Marketing Audit Checklist is a simple checklist that will help you identify your priorities.

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Helen Shorthouse Helen Shorthouse

Elevator Pitch Checklist

Have you ever struggled to say what you do and to effectively capture peoples’ attention?

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Helen Shorthouse Helen Shorthouse

A Workation in Bali

A workationis a combination of work and vacation. I’ve seen definitions range from “a pleasurable business trip” to “a working vacation”, which is more of what I was aiming at.

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Helen Shorthouse Helen Shorthouse

Using AI in Marketing

We had a small, but engaged group at the April Tech Marketers Group event in Christchurch which was hosted by Lucy Pink of Contented AI in the beautiful surrounds of the Arts Centre.

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