I recently ran a one-day marketing workshop helping a variety of businesses who want to grow.  It was all about building a marketing strategy AND being able to effectively implement it.  

Our Free Marketing Calendar Template

The Marketing Audit Checklist is a simple checklist that will help you identify your priorities.

Not sure what to post on LinkedIn? Download this one page guide

Have you ever struggled to say what you do and to effectively capture peoples’ attention?

Download marketing meeting agendas for your weekly standups, monthly planning and quarterly reviews.

Do you use LinkedIn effectively or shy away from it because you don’t know what to do, or even personally dislike social media?

Are you a leader who is always looking forward at your ‘things to do’ list? There’s a mountain to climb, so many things to do, not enough time or people to make it happen?

Are events a part of your marketing mix?  This post is for you especially if you are sponsoring or exhibiting, but also some tips even if you are simply an attendee. 

Download your copy of the Event and Sponsorship checklist

A ‘workation’ is a combination of work and vacation. I’ve seen definitions range from “a pleasurable business trip” to “a working vacation”, which is more of what I was aiming at.

Create your customer personas with this template

Review how the previous quarters marketing went and plan for the next quarter with these templates

You’re taking a new product to market or you’re entering a new market.

Having a plan is one thing, but making it happen is a different thing altogether… maybe that’s why so many of our actual ‘New Year’s Resolutions’ fall off so early. 

We had a small, but engaged group at the April Tech Marketers Group event in Christchurch which was hosted by Lucy Pink of Contented AI in the beautiful surrounds of the Arts Centre.

This is a selection of the interesting current and, not-too-way-in-the distant, trends which I have tried to pick as relevant to scaling Kiwi tech and innovation companies.

A marketing engine is a set of systems, tools and processes which help you to run your marketing operation. In some organisations there are whole teams dedicated just to marketing operations, but that is not the reality for many with tighter budgets, or earlier on their journey.

Talking to your customers isn't just about sales, asking for confirmation of your next innovation, or resolving an issue; it's about genuine feedback and insight. 

We all know that talking with customers about their challenges, how they use our products or what's stopping them from buying is incredibly valuable and important. But are you actually doing it?