If you are a small or mid-sized B2B business looking to grow, then there might be some valuable tips here for you.

We’ve hit the start of FY26, and many of us have been finalising plans and budgets for the year. But, as we all know - having a plan is just the beginning.

Setting your marketing budget for the new year? Not sure where to start? Or how to make the most of your resources?

It’s that time of year when business leaders are trying to put the finishing touches to their strategic plans and budgets for the 2025-6 financial year, but it can often be challenging to know where to start when setting budgets.  

I recently ran a one-day marketing workshop helping a variety of businesses who want to grow.  It was all about building a marketing strategy AND being able to effectively implement it.  

Our Free Marketing Calendar Template

The Marketing Audit Checklist is a simple checklist that will help you identify your priorities.

Not sure what to post on LinkedIn? Download this one page guide

Have you ever struggled to say what you do and to effectively capture peoples’ attention?

Download marketing meeting agendas for your weekly standups, monthly planning and quarterly reviews.

Do you use LinkedIn effectively or shy away from it because you don’t know what to do, or even personally dislike social media?

Are you a leader who is always looking forward at your ‘things to do’ list? There’s a mountain to climb, so many things to do, not enough time or people to make it happen?

Are events a part of your marketing mix?  This post is for you especially if you are sponsoring or exhibiting, but also some tips even if you are simply an attendee. 

Download your copy of the Event and Sponsorship checklist

A ‘workation’ is a combination of work and vacation. I’ve seen definitions range from “a pleasurable business trip” to “a working vacation”, which is more of what I was aiming at.

Create your customer personas with this template

Review how the previous quarters marketing went and plan for the next quarter with these templates

You’re taking a new product to market or you’re entering a new market.

Having a plan is one thing, but making it happen is a different thing altogether… maybe that’s why so many of our actual ‘New Year’s Resolutions’ fall off so early. 

We had a small, but engaged group at the April Tech Marketers Group event in Christchurch which was hosted by Lucy Pink of Contented AI in the beautiful surrounds of the Arts Centre.