Blog
Cultivate & Motivate
Learnings, teachings and tips & tricks for anyone to reference during difficult times, stressful workdays and moments when manifesting your true self.
A Workation in Bali
A ‘workation’ is a combination of work and vacation. I’ve seen definitions range from “a pleasurable business trip” to “a working vacation”, which is more of what I was aiming at.
How to Nail Your Growth Plan and Actually Get Results
Having a plan is one thing, but making it happen is a different thing altogether… maybe that’s why so many of our actual ‘New Year’s Resolutions’ fall off so early.
Using AI in Marketing
We had a small, but engaged group at the April Tech Marketers Group event in Christchurch which was hosted by Lucy Pink of Contented AI in the beautiful surrounds of the Arts Centre.
B2B Marketing Trends for Scaling Kiwi Tech & Innovation Companies.
This is a selection of the interesting current and, not-too-way-in-the distant, trends which I have tried to pick as relevant to scaling Kiwi tech and innovation companies.
Do you have a Marketing Engine?
A marketing engine is a set of systems, tools and processes which help you to run your marketing operation. In some organisations there are whole teams dedicated just to marketing operations, but that is not the reality for many with tighter budgets, or earlier on their journey.
The Advantages of Talking to Your Customers.
Talking to your customers isn't just about sales, asking for confirmation of your next innovation, or resolving an issue; it's about genuine feedback and insight.
Do one thing well!
Even marketing professionals often get distracted by being busy pumping out content, but it's often tactical and not as effective in driving your business objectives.
B2B Selling is Not All About Logical Decisions
Whether you are creating your ideal customer persona, developing your marketing messaging, updating your website, or briefing your sales team - don’t forget to think about the personal drivers of the people you are trying to persuade.
Do You Have Sales Tools that Aren’t Selling?
One of the most common issues I come across is the disconnect between the sales and marketing teams. It creates a disjointed experience for customers and costs organisations money, both in lost opportunities and wasted staff time.
Sales in a tough environment
By analysing and really understanding what is causing the slowdown you can make decisions and formulate a plan based on fact and evidence, rather than gut-feel.
Five Steps to Creating Marketing Content Which Sells
Unless you have an endless budget for paid advertising or sales people, good content is a great tool to have in your business' toolbox.
Experimenting with AI in Marketing
I thought I'd share some of the things I've been experimenting with here and I'd love to hear what you have had successes and struggles with.
Aligning Sales, Marketing and Product Teams Around Your Customer
It seems amazing to me that in today’s environment we still have to say “the customer needs to be at the centre” of what we do as a business, yet I still have these conversations on a regular basis.
The Future Of Tech Marketing - TMG Conference 2023
Last week I headed to Auckland for the annual New Zealand Tech Marketers Group (TMG) Conference: The Future Of Tech Marketing.
Marketing in a Recession Examples
I thought it would be useful to share some examples of the companies that continued marketing during previous downturns so you can see what the impact was for them. This will hopefully help you in your own decision-making.
Squirrel or Spend: The Recessionary Marketing Dilemma
In the light of a potential recession - should we squirrel our marketing expenditure away and stop spending, or should we go out and aggressively spend?
AI - Scared or Excited?
Gartner predicts that by 2025, 30% of outbound marketing content will be produced using AI.
Are We In for A Recession? Tighten Your Sales & Marketing Growth Activity.
Lots of businesses I'm talking with seem to be relatively optimistic, but is the 'R' word causing some nerves?
Tramping is Just Like Running a Business!
During my recent solo 3 day tramp on Bank's Peninsula, I found myself reflecting on my own business and those I've been lucky enough to work with.
What Is a VCMO & When You Might Need One?
This post explores the value of having a part-time (virtual) Chief Marketing Officer on YOUR team and when this might be a good move for your business.
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