In the light of a potential recession - should we squirrel our marketing expenditure away and stop spending, or should we go out and aggressively spend?

Gartner predicts that by 2025, 30% of outbound marketing content will be produced using AI.

Lots of businesses I'm talking with seem to be relatively optimistic, but is the 'R' word causing some nerves?

During my recent solo 3 day tramp on Bank's Peninsula, I found myself reflecting on my own business and those I've been lucky enough to work with. 

This post explores the value of having a part-time (virtual) Chief Marketing Officer on YOUR team and when this might be a good move for your business.

This post focuses on how to deliver your vision and has been born from observing practices within the numerous companies I have worked with. 

This post is about giving you some tools and suggestions of how to get your proverbial marketing sh*t together!    

I want to add something to the mix - how a marketing-led approach can help in one of the burning challenges for businesses.

When I chat with businesses, it seems that the development and nurturing of existing customers gets focused on quite far down the track, when the business is already very well established. 

This blog is talking to you if you find yourself setting goals and objectives but don't actually have a plan of how to implement them. 

While many people consider marketing to be all about the tactics & activity (eg social media, Adwords & websites), I look at marketing as the successful delivery of 4 main elements:

"Just One Thing" was the theme of the NZ Tech Marketers Conference which I attended last week in Auckland.