Here’s a practical guide that Helen wrote for tech businesses to talk to their customers.

A short summary video here of Donald Miller’s Storybrand book - on how to make your customer the hero of your messaging.

It is an oldie, but a goodie and focuses on keeping your customer at the heart of your messaging. There is a short version and a longer version.

This book is essentially an ABC of tech marketing and has many words of wisdom for those in the early and scaling stages.

How to talk to customers and learn if your business is a good idea when everyone is lying to you.

Even marketing professionals often get distracted by being busy pumping out content, but it's often tactical and not as effective in driving your business objectives. 

Whether you are creating your ideal customer persona, developing your marketing messaging, updating your website, or briefing your sales team - don’t forget to think about the personal drivers of the people you are trying to persuade.

One of the most common issues I come across is the disconnect between the sales and marketing teams.  It creates a disjointed experience for customers and costs organisations money, both in lost opportunities and wasted staff time.   

By analysing and really understanding what is causing the slowdown you can make decisions and formulate a plan based on fact and evidence, rather than gut-feel.

Unless you have an endless budget for paid advertising or sales people, good content is a great tool to have in your business' toolbox.  

I thought I'd share some of the things I've been experimenting with here and I'd love to hear what you have had successes and struggles with.

It seems amazing to me that in today’s environment we still have to say “the customer needs to be at the centre” of what we do as a business, yet I still have these conversations on a regular basis.  

Last week I headed to Auckland for the annual New Zealand Tech Marketers Group (TMG) Conference: The Future Of Tech Marketing.

I thought it would be useful to share some examples of the companies that continued marketing during previous downturns so you can see what the impact was for them. This will hopefully help you in your own decision-making.

In the light of a potential recession - should we squirrel our marketing expenditure away and stop spending, or should we go out and aggressively spend?

Gartner predicts that by 2025, 30% of outbound marketing content will be produced using AI.

Lots of businesses I'm talking with seem to be relatively optimistic, but is the 'R' word causing some nerves?

During my recent solo 3 day tramp on Bank's Peninsula, I found myself reflecting on my own business and those I've been lucky enough to work with. 

This post explores the value of having a part-time (virtual) Chief Marketing Officer on YOUR team and when this might be a good move for your business.

This post focuses on how to deliver your vision and has been born from observing practices within the numerous companies I have worked with.