Are you a leader who is always looking forward at your ‘things to do’ list? There’s a mountain to climb, so many things to do, not enough time or people to make it happen?

Are events a part of your marketing mix?  This post is for you especially if you are sponsoring or exhibiting, but also some tips even if you are simply an attendee. 

Download your copy of the Event and Sponsorship checklist

A ‘workation’ is a combination of work and vacation. I’ve seen definitions range from “a pleasurable business trip” to “a working vacation”, which is more of what I was aiming at.

Create your customer personas with this template

Review how the previous quarters marketing went and plan for the next quarter with these templates

You’re taking a new product to market or you’re entering a new market.

Having a plan is one thing, but making it happen is a different thing altogether… maybe that’s why so many of our actual ‘New Year’s Resolutions’ fall off so early. 

We had a small, but engaged group at the April Tech Marketers Group event in Christchurch which was hosted by Lucy Pink of Contented AI in the beautiful surrounds of the Arts Centre.

This is a selection of the interesting current and, not-too-way-in-the distant, trends which I have tried to pick as relevant to scaling Kiwi tech and innovation companies.

A marketing engine is a set of systems, tools and processes which help you to run your marketing operation. In some organisations there are whole teams dedicated just to marketing operations, but that is not the reality for many with tighter budgets, or earlier on their journey.

Talking to your customers isn't just about sales, asking for confirmation of your next innovation, or resolving an issue; it's about genuine feedback and insight. 

Talking with customers about how they use products is incredibly valuable and important. But are you actually doing it?

Here’s a practical guide that Helen wrote for tech businesses to talk to their customers.

A short summary video here of Donald Miller’s Storybrand book - on how to make your customer the hero of your messaging.

It is an oldie, but a goodie and focuses on keeping your customer at the heart of your messaging. There is a short version and a longer version.

This book is essentially an ABC of tech marketing and has many words of wisdom for those in the early and scaling stages.

How to talk to customers and learn if your business is a good idea when everyone is lying to you.

Even marketing professionals often get distracted by being busy pumping out content, but it's often tactical and not as effective in driving your business objectives. 

Whether you are creating your ideal customer persona, developing your marketing messaging, updating your website, or briefing your sales team - don’t forget to think about the personal drivers of the people you are trying to persuade.